VariantWise Observatory · finding 5
What the top of the range really costs
Every price you meet before you reach a showroom is the cheapest variant of the range. The figure in the advertisement, the one in the launch story, the one the listings sort by: all the same car, and all the bottom of a ladder you have not been shown yet. Across the 156 ranges on sale with more than one variant, the dearest variant typically costs ₹5.73L more than that advertised price, which is 36% above it. On 56 of those 156 ranges the ceiling is at least half as much again as the floor.
The ends are further apart than that typical figure suggests. The tightest range on sale, the BMW M2, tops out 1.01x its opening price; the steepest, the Tata Harrier, asks 2.01x. In money the widest is a third car again, the Mercedes-Benz Maybach GLS, where ₹1.35Cr separates the two ends of one badge.
The 10 steepest ranges on sale. Every bar starts at the advertised price and ends at the dearest variant, measured as a multiple of the advertised price so a hatchback and a large SUV can be read against each other. The orange mark is the middle variant. Free to republish with credit to VariantWise.
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<iframe src="https://variantwise.com/embed/findings/ladder-tax" title="What the top of the range really costs" width="100%" height="600" style="border:0;max-width:720px" loading="lazy"></iframe> <p style="font-size:13px">Source: <a href="https://variantwise.com/data/findings/ladder-tax">VariantWise, What the top of the range really costs</a></p>
The top of the range is usually a different car underneath
This is the caveat that makes the rest of the page honest, so it comes before the tables rather than after them. A stretch is the distance one badge covers, and most of the time part of that distance is mechanical: on 116 of the 156 ranges the dearest variant has a different engine, a different gearbox or both from the cheapest one. Only 40 climb from floor to ceiling on the same powertrain, which is the only place the whole stretch really is trim and equipment. So read this as what a badge costs at each end, not as the price of features. The findings that isolate features are the trim step and the the automatic’s extra cost, and both hold the powertrain still to get there.
Some badges stretch much further than others
The typical range at Land Rover covers ₹20.00L from end to end; at BMW it covers ₹2.30L. Part of that is simply which cars a brand sells, since a bigger car has more room above it to charge for. Which is why the share matters more than the amount: measured against its own opening price, the steepest ladders belong to Tata, whose typical range asks 81% above the price it advertises. A long bar in the chart below means a brand prices its ranges inconsistently, whatever its typical range.
How far each brand’s ranges stretch from the advertised price to the top variant. The bar runs from that brand’s narrowest range to its widest, the orange mark is the typical range, and the figure beside it is how far it stretches. Free to republish with credit to VariantWise.
| Brand | Typical stretch | Above the base | Narrowest to widest | Ranges |
|---|---|---|---|---|
| Land Rover | ₹20.00L | 12% | ₹6.50L to ₹50.00L | 9 |
| Mercedes-Benz | ₹14.00L | 10% | ₹1.00L to ₹1.35Cr | 13 |
| Mahindra | ₹8.60L | 46% | ₹1.07L to ₹11.80L | 13 |
| Kia | ₹7.18L | 68% | ₹1.86L to ₹11.00L | 8 |
| Toyota | ₹7.05L | 45% | ₹3.99L to ₹15.86L | 10 |
| Lexus | ₹6.95L | 9% | ₹3.43L to ₹56.86L | 5 |
| Audi | ₹6.85L | 10% | ₹4.00L to ₹8.98L | 5 |
| Tata | ₹5.21L | 81% | ₹1.26L to ₹13.51L | 16 |
| Hyundai | ₹4.62L | 46% | ₹92,000 to ₹9.40L | 12 |
| MG | ₹4.00L | 15% | ₹2.10L to ₹7.51L | 11 |
| Maruti Suzuki | ₹3.28L | 47% | ₹1.18L to ₹9.49L | 17 |
| BMW | ₹2.30L | 4% | ₹1.20L to ₹16.50L | 6 |
Where the ladder is longest
The typical SUV range covers ₹7.15L between its two ends, against ₹2.49L for the typical Hatchback. As a share of the opening price that is 39% against 47%, so it is not only that the cars cost more: the ladder itself is a longer climb. If you are shopping in the SUV class, the price that drew you in tells you less about what you will pay than it would anywhere else.
| Body style | Typical stretch | Above the base | Narrowest to widest | Ranges |
|---|---|---|---|---|
| SUV | ₹7.15L | 39% | ₹92,000 to ₹1.35Cr | 98 |
| Sedan | ₹5.80L | 18% | ₹82,300 to ₹18.00L | 21 |
| MPV | ₹4.42L | 35% | ₹1.40L to ₹56.86L | 15 |
| Hatchback | ₹2.49L | 47% | ₹1.08L to ₹4.90L | 17 |
The two ends of the market
These are the 10 steepest ranges and the 10 tightest, by how far the top sits above the bottom. Both ends are here on purpose: a page showing only the steepest would be selecting for its own headline.
| The range | Advertised from | Tops out at | Stretch | Variants |
|---|---|---|---|---|
| Tata HarrierSUV | ₹13.00LSmart Turbo Petrol MT | ₹26.11LFearless Ultra Stealth Diesel AT | ₹13.11L2.01x | 58 on 15 trims |
| Tata SafariSUV | ₹13.40LSmart Turbo Petrol MT | ₹26.91LAccomplished Ultra Stealth 6S Diesel AT | ₹13.51L2.01x | 72 on 19 trims |
| Kia SeltosSUV | ₹11.00LHTE Petrol MT | ₹21.82LGTX(O) Diesel AT | ₹10.82L1.98x | 44 on 12 trims |
| Tata NexonSUV | ₹7.40LSmart Turbo Petrol MT | ₹14.52LFearless+ PS Red Dark Diesel AT | ₹7.12L1.96x | 82 on 22 trims |
| Hyundai VenueSUV | ₹8.00LHX 2 Petrol MT | ₹15.65LHX 10 Diesel AT | ₹7.65L1.96x | 24 on 13 trims |
| Citroen C3XHatchback | ₹4.99LLive Petrol MT | ₹9.68LTurbo Shine Turbo Petrol AT | ₹4.69L1.94x | 8 on 7 trims |
| Nissan MagniteSUV | ₹5.69LVisia Petrol MT | ₹10.99LTekna+ Turbo Petrol AT | ₹5.30L1.93x | 22 on 7 trims |
| Mahindra XUV 3XOSUV | ₹7.79LMX1 Turbo Petrol MT | ₹15.04LAX7 L Turbo Petrol AT | ₹7.25L1.93x | 35 on 14 trims |
| Kia SonetSUV | ₹7.41LHTE Petrol MT | ₹14.27LGTX+ Diesel AT | ₹6.86L1.93x | 23 on 8 trims |
| Kia Carens ClavisMPV | ₹11.27LHTE Petrol MT | ₹21.67LGTX+ Turbo Petrol AT | ₹10.40L1.92x | 28 on 14 trims |
And the 10 tightest, where the advertised price tells nearly the whole story
| The range | Advertised from | Tops out at | Stretch | Variants |
|---|---|---|---|---|
| BMW M2Coupe | ₹1.07CrCoupe Turbo Petrol AT | ₹1.08CrCoupe Turbo Petrol MT | ₹1.20L1.01x | 2 on 1 trim |
| Mercedes-Benz GLCSUV | ₹77.00L300 4MATIC Petrol Mild Hybrid AT | ₹78.00L220d 4MATIC Diesel Mild Hybrid AT | ₹1.00L1.01x | 2 on 2 trims |
| BMW X3SUV | ₹76.90L30 xDrive M Sport Pro Turbo Petrol AT | ₹78.20LxDrive20d M Sport Diesel AT | ₹1.30L1.02x | 2 on 2 trims |
| Mercedes-Benz AMG E 53Sedan | ₹1.45CrPerformance Edition Plug-in Hybrid AT | ₹1.48CrRacing Edition Plug-in Hybrid AT | ₹3.00L1.02x | 2 on 2 trims |
| BMW 3 Series LWBSedan | ₹62.70L330Li M Sport Turbo Petrol AT | ₹64.20L320Ld M Sport Diesel AT | ₹1.50L1.02x | 2 on 2 trims |
| Toyota Land Cruiser 300SUV | ₹2.18CrZX Diesel AT | ₹2.25CrGR-S Diesel AT | ₹7.18L1.03x | 2 on 2 trims |
| Mercedes-Benz GLSSUV | ₹1.38Cr450 4MATIC AMG Line Petrol Mild Hybrid AT | ₹1.43Cr450d 4MATIC Night Edition Diesel Mild Hybrid AT | ₹5.20L1.04x | 4 on 4 trims |
| Lexus RX 350hSUV | ₹90.44LExquisite Hybrid AT | ₹93.87LExquisite with Mark Levinson Hybrid AT | ₹3.43L1.04x | 2 on 2 trims |
| Lexus LX 500dSUV | ₹2.91CrUrban Diesel AT | ₹3.03CrOvertrail Diesel AT | ₹11.66L1.04x | 2 on 2 trims |
| Hyundai Creta N LineSUV | ₹19.03LN10 Turbo Petrol MT | ₹19.95LN10 Turbo Petrol AT | ₹92,0001.05x | 2 on 1 trim |
Where the middle of the ladder sits
A range can be wide and still cheap to shop, if most of its variants sit near the bottom. So beside every stretch is the middle variant: the price in the middle of what is on offer, placed between the two ends. Across the catalogue that middle sits 52% of the way up, and 92 of the 156 ranges are top-heavy, with their middle variant above the halfway mark. In plain terms, the typical range is very slightly weighted towards its dearer end: the cheap variants are not where most of the choice lives.
One thing this is NOT, and the distinction matters enough to say outright: it is the middle of the price list, not the middle of the buyers. We hold no sales data, so where the typical buyer actually lands is something we cannot compute, and a number here pretending otherwise would be the one figure on this page with nothing behind it.
Method, in full
For every model on sale, the two ends are its cheapest variant and its dearest, both taken from the same catalogue that prices this site’s own pages. The stretch is one minus the other, and the multiple is one divided by the other. The middle variant is the middle price when every variant in the range is lined up from cheapest to dearest. Prices are ex-showroom Delhi, and discontinued cars are out, so this is what is on sale rather than what was.
Nothing is dropped quietly. Of the 208 models on sale, carrying 1607 variants between them, 47 are sold in a single variant, so there is no ladder to climb and 5 are every variant priced identically, so the ladder costs nothing to climb; the remaining 156 are the ranges measured above, and those counts add back to the whole. We use the middle figure rather than the average, because a handful of very long luxury ladders would drag an average away from what most buyers are shopping. A brand or body style needs 5 ranges before its typical figure is published, and 13 were held back for falling short; every row carries its count so you can see how thin the thin ones are. This page recomputed 2026-10-24, and it recomputes with every data update, so it does not rot the way a published table does.
The variant-by-variant prices behind it are free to download and reuse with attribution on the open data page, the finding before this one prices each grade of safety features, and the scoring behind the site is on how we rank.
